You’re given a chunk of major league media – your own YouTube channel with a massive amount of subscribers, for example – how do you use that platform?
Get specific about titles and format. If you were given cart blanche with a Superbowl commercial, what would you use it for? PSA? About what? Promotion of ….?
Bottomline: you’ve got a captive audience on the platform of your choice, what do you want to do with it?
If I had my own YouTube channel with an instant audience, I’d produce content like Tara Brach’s:
Yes, I’ll admit I have a serious case of hero worship going on here. Don’t get me started on chronicling all of my crushes.